Communication and outreach: Promotion of dialog between research and society One key task of the Swiss Nanoscience Institute is to help a wider au- dience understand the fascinating world of the nanosciences and their diverse applications. The SNI team therefore presents these often complex and demanding topics in a clear and attractive manner with a view to generating interest and encouraging discussion on an ongoing basis. Through a combination of tried-and-tested formats such as Science Days, school visits, public talks, workshops and laboratory tours, the SNI team ensures that people of all ages and backgrounds have ac- cess to nanoscience topics. Moreover, the SNI is always taking up op- portunities to test new formats for specific target groups. For exam- ple, the program for 2024 included an event called “TecDay meets Swiss NanoConvention” for high-school students from across Switzer - land. As well as events centering around personal contacts, the SNI also fo- cuses on digital communication. Our extensive and well-visited web- site and the increasing reach of our social media channels reflect the growing impact of our wide-ranging content. By the end of 2024, over 7,000 people and organizations were following the SNI’s social media channels on LinkedIn, X, Bluesky, Instagram and YouTube. Thanks to this multifaceted approach, the SNI is able to communicate scientific content in an entertaining way and thereby help people un - derstand the relevance of the nanosciences in research and everyday life. 64 SNI Annual Report 2024