Communication and outreach: Sharing our fascination with the natural sciences Many of the research topics that play a role within the SNI are com- plex and not always easy to understand. The challenge for the com- munication and outreach team of the SNI is therefore to provide in- formation on the nanosciences, nanotechnology and the work of the SNI in a clearly comprehensible and attractive form for various target groups. Events involving personal interaction are also vital, as are print materials and the dissemination of news via social media. In 2023, the SNI team took part in established events such as the TecDays, visits by and to school classes, and the Science Days at Europa-Park Rust (Germany). In addition, however, they also tested new formats with a view to reaching people who previously had lit - tle contact with the natural sciences. Social media and the website, which was redesigned in 2023, are also playing an increasingly signi昀椀cant role in the SNI’s communica- tions. Key topics include news on research projects, awards, portraits and events. These themes are often brought to life in short videos that are produced in house. At the end of 2023, the SNI had more than 5,500 followers – including individuals and organizations – across its LinkedIn, X, Instagram and YouTube channels . 56 SNI Annual Report 2023