Communication and outreach: Successful formats for different target groups One of the key objectives for the communication and outreach team is to make the nanosciences – as well as the diverse news emerging from the SNI – accessible to different target groups and to actively promote dialog between research and society. To that end, the team keeps researchers inside and outside the SNI network up to speed on the latest scientific developments and activities while also sharing its enthusiasm for the natural sciences and the distinctive features of the nanosciences with children and young people. To reach the various target groups, the SNI relies on a wide range of different formats. Among others, these include established science fairs, school visits, and participation in student fairs (Maturandenmes- sen) across Switzerland. Appearances at markets also allow the SNI team to reach large numbers of people directly, with small-scale ex- periments offering an attractive and accessible way for members of the public to engage with the natural sciences and the nanosciences. Every year, a balanced mix of tried-and-tested events and new formats are used to reach the widest possible audience. In addition to face-to-face communication, the SNI’s social media channels and comprehensive website also play a vital role. As well as channels that have existed for several years (on LinkedIn, YouTube, Instagram and Bluesky) , 2025 saw the addition of new channels on Instagram, TikTok and YouTube. Under the title “Nano.Neugier” (“Nano.Curiosity”), the SNI team regularly publishes short videos of experiments and handicraft ideas for children, encouraging people to engage in a wide range of activities at home. Including individuals and organizations, the SNI’s channels on social media had a total of more than 8,500 followers in 2025. Thanks to this multifaceted approach, the SNI is able to communicate scientific content in a clear and entertaining manner and therefore help people to appreciate the relevance of the nanosciences in re- search and everyday life on a lasting basis. 66 SNI Annual Report 2025